WELLS FARGO – LA Live

Imagine the screens of Times Square – but instead of competing sounds and images, picture one single feed. all at the home of the Lakers, Clippers, Kings Nokia Theater and ESPN Zone. That’s the magic of LA Live.

A dinner conversation with a Wells Fargo marketing leader revealed that their business relies on conversations. That insight pairs perfectly with their tag ‘Together we’ll go far’. Now blend in the major attractions at the premier sports and entertainment hub of LA, and Wells Fargo’s Get ‘Together with Us’ campaign was born.